They cam in right on time for the appointment, They were well informed about their product and the ideas were brilliant. Thee product that they were trying to market was 3 versions of Yellow Pages. A print version, online version and a mobile application.
There marketing materials were designed with care and a lot of professionalism expect for a large number of typo errors. They had three separate brochures for their 3 products and on one of them, the print version of the yellow pages and on pages 2 and 3 I noticed something unusual.
Well, the company is owned by Mr. Mohamed Luveiz, Mr. Abdulla Ziyath and Mr. Ibrahim Mohamed Didi.
The Profile says that Mr. Mohamed Luveiz and Mr. Abdulla Ziyath both hold positions at Invest maldives where Mr. Luveiz is the Head and Mr. Ziyath is the Assitant Director.
Strangely, Zebra Cross pvt. Ltd, owned by these two gentleman has been awarded numerous contracts by Invest Maldives. Including: Authentic Maldives branding campaign, IPA strategy, Marketing plan, copywriting and even the website www.investmaldives.org website.
This profile is enough proof that they abused their positions and they are constantly doing that by by using this profile to market their private business.
So what is ACC doing about this.
2 comments:
The people who are supposed to be against corruption are more involved in these shady deals. For instance one of the advisers is now able to retire 18 months as he has managed to amass a fortune of bribes and move foreign investments towards his family businesses. All investments from china are handles by this young financial adviser to the president. From thilafushi board another young lawyer has learned to ask bluntly for kickbacks and insisting that otherwise you want be able to touch Maldives. This is the "haalath" of the amaan badharu.
I read the profile for Yellow pages and I think these guys are very professional with what they do, and I like their advertising campaign too. Their packages are brilliant, and their website www.yell.mv is pretty good. I believe an up to date business directory is vital for our economy, I use yell.mv for my business and other use and it's something we need. So why not advertise with them?
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